Hi, I’m Laetitia.
My journey into graphic design began in high school, sparked by a fascination with the beauty of simple, functional packaging.
This early passion led me to pursue formal studies in graphic design, eventually culminating in a 14-year career as a packaging and point-of-sale cardboard designer, working with a diverse range of clients.
In 2018, an exciting chapter began with my husband’s relocation to Brisbane, coupled with my pregnancy, which prompted a career pause. Becoming a mother shifted my priorities, and I sought a role that offered flexibility and work-life balance.
Through freelance work for friends, I discovered a deep satisfaction in empowering small business owners with professional branding, ultimately inspiring me to launch my own business.
The Story Behind Our Logo
Every great brand starts with a seed of an idea, and ours is no different!
Our logo, simple yet meaningful, is a visual reflection of who we are and what we stand for. It’s a promise of growth, a nod to personal passion, and an invitation to collaborate and thrive as a community.
- The Sprouting Seedling: This isn’t just a pretty detail; it’s the very soul of our brand! It symbolises growth, new beginnings, and the blossoming potential of every idea we cultivate. Plus, it’s a direct peek into my personal life: when I’m not bringing brands to life on screen or balancing life as a wife and a mother, you’ll likely find me in my garden, on a hike, or passionately contributing to efforts to protect our beautiful planet.
- The “&Co.”: This isn’t just a stylish addition; it’s a powerful statement about community and collaboration!
- Community: Because we truly believe that brands (and people!) flourish best when surrounded by a supportive network of amazing individuals.
- Collaboration: It represents the collective effort and shared vision that goes into every project. While I lead the creative journey, the “&Co.” hints at the valuable contributions from partners, clients, and the wider network that helps bring projects to their fullest bloom. It’s about synergy – doing better, together.
What Sets Us Apart?
- A Truly Personal Approach: We don’t just design; we cultivate a deep understanding of your unique vision, ensuring your brand is a true reflection of you.
- 100% “Love Your Brand” Guarantee: We stand by our work. Our goal is for you to absolutely adore your brand identity, empowering you to blossom with confidence.
- Beyond the Call: We’re committed to your success, consistently going above and beyond to nurture your brand’s unique needs.
- Our Rooted Values: We thrive on collaboration, are deeply inspired by nature, and are passionate about fostering continuous growth – for your brand and beyond.